Theorists

We have looked at two theorists. One named Keith Negus who thinks that their are two distinct ways of thinking about potential aritsts from within the music industry. The other theorist has a differernt view on it who is named Richard Dyer. Dyer believes a star isnt a person, it's a name given to performers in order to sell the performer to a large and loyal audience.

Keith Negus believes that there are organic artists and synthetic artist who are both very different. Organic artists aren't as popular now a days due to synthetic artist being a lot more popular. This is because they atract more peoples attention because they are almost more interesting to look at which makes people want to listen to them. Some good examples of synthetic artists are Lady Gaga, Rita Ora, Jessie J. Organic artists are people such as Ed Sheeran and Usher who are naturally talented and who haven't been made out to be something that there not.

Where as Richard Dyas believes that a star is not a person, he thinks that it is something that has been made most likely by the recording company. It's like they have been constructed around music perfomers in order to sell the performer to a large and loyal audience. He believes that stars depend upon a range on subsidiary media - magazines, tv, radio in order to construct an image for themselves which can be markerted to their target audeince. The star image is made up of a range meanings which are attractive to the target audiences