Evaluation Task 4 - Who would be the audience for your media product?

 Who would be the audience for your media product?

We compared our film to The Tourist thinking that it was along the same line as ours. We would probly have around the same target audience as them. They have aimed their film at a wide audience. Many people of a variety of ages would be happy to see the film and would want to watch it. They have got a first and secondary audience. They aimed it at older teenagers such as ages between 12-20ish and then they also targeted the young 20’s to the middle age. They rated their film a 12A. The same rating that would probly fit perfectly with ours as our film would be aimed at around the same ages. We haven’t made our film to young so that we wouldn’t be able to catch the parent/older generation audience, but we can also capture the young audience as none of it is to scary or gruesome. 

I think that our film would either be a certificate 12 or 15. These would be suitable for our film as those ratings arent to young or to old for our audience. I think 12 would possibly be better as a 12 year old would understand the storyline of our film. As our film is going to be a group of spys chasing after one guy there would be scarier parts in it. This would then make it more appropriate to rate it a 15. We don't want to loose some of our target audience though by rating it higher than it should be.

We have also thought about whether it would be more popular with boys or girls. We asked a few boys and a few girls aged between 16-20 to see whether or not they would watch our film. These were their responces.




Name: Abigail

Type of genre enjoyed: action films and chick flicks

Would you watch our film? : Yes, I think I would but I also really like girly films, so i'm not sure that I would like it. I would watch it though as I enjoy films that have lots going on.

Names : James

Type of genre enjoyed : mainstream films like 'James Bond'.

Would you watch our film? I would yes, as it's not been produced by a big company i'm not sure what I would think of it but I would give it a go. I like the James Bond films because they are classics and I like the stunts.



Our secoundry audience would be middle aged, (30-50). We think this as the James Bond films are along the same genre as ours and the middle aged love them. We think that our film fits into the social class status of films. This means that we are aiming it at a wide audience not just high or low end. Our secoundry audience probly wouldn't go to the cinema to watch our film because it may not appeal to them to go our and watch it but we think that they would be the type of audience to watch it at home.

So overall we have our primary audience who are our younger viewers who would be likely to watch it in the cinema and our secoundry audience who would probly watch it at home or on a DVD etc. We have thought about theses audience carefull as we wanted a wide audience. We didn't want to aim our film at a small audience and then it ending up not being very successful. 

What Tribe?

The tribe for our film is most likely mainstream. We thought this because of the music that we have used. We have chosen mainstream music and it's a film like 'The Tourist', 'Bourne' and 'Taken'. These are all very mainstream films. Most people would say that they would be aimed at males who are students or around that age but in actual fact a lot of people are interested in watching these films. Boys, girls, parents and all ages like these. We also have evidence of this above.