Third Initial Idea

My third idea was to use the song 'Strip - Nathaha Bendingfield' as this song isn't very well known. The artist herself used to be very big but now she isn't very popular. This song has just got her singing in it but the lyrics are actually talking about stripping her but its a metaphor saying that she is what she is. She's not an artist who puts on a front; you get what you see. I think that a good reason to do a video to this song as it would have a lot of people to target it at.

I think that it would need to be a subtle video but you would have one main girl singing. I think that she she have subtle make up on and be very natural looking.

The storyline could be that she has started a new school and she is the new girl. Everyone is looking at very weridly like they do when your the 'new kid'. She is walking around and is singing and she finds this good looking boy who she has her eye on. It could cross cut between her speaking to this guy and her singing. Then a 'popular' girl who is very pretty comes over and pushes the singer away from speaking to the guy. This way she is trying to prove her point that shes not a bitch or trying to steal anyone. She is just a girl that you get what you see.

I think this is a good idea as its very differnent to the original video but also sends a message out to people. Natash Bedingfield herself isn't the most popular of all artist but she has had a few successful songs.


 

Second Initial Idea

The song 'Right now - Rihanna' also inspires me to want to do a music video for it. I think this would be a really fun to produce a music video too because I like Rihanna but it also features David Guetta in it so it isn't all singing like a lot of songs. It has a good amount of singing and DJing in it.

I think you could have either a club set theme or you could have people in a bar. I think with a DJ in the set somewhere and have different coloured lights around and a dance floor. You could have loads of people dressed in the same colour and the actual singer, a young girl, dressed in either less clothing or a different colour. This is so then the audience no who to follow.

A group of guys could then enter the club and meet all the girls and dance with them or be around them and buy them drinks etc. Along the same idea there could already be boys out there mixing with the girls and then make it obvious who the main girl is.

This would need to be developed on but I like the idea of the song as its has a mixture of sound in it.

 


Rihanna is very mainstream and is always in the Top 100 charts. She is well known all over the globe and as is David Guetta. You would need someone very exciting to look at and curvy to be the lead singer in the video. Rihanna has a very special look and dresses very different to eveyone else yet in mostly normal clothes.

First Initial Idea

I like a wide variety of music so I found it hard to think of songs which I could produce a music video for. I love the song 'So Sick - Ne-Yo.' I really like this song as its calm but also the words mean something and it means that you would be aiming it at a scepcific audience. You could aim it at people who have had break ups, people who are Ne-Yo fans and people who can relate to the lyrics.

I'm not sure whether it would be hard or easy to do a music video to but I think that it has potential. You could film it in a bedroom with a young looking man singing. It could start with him sat on his bed and he could start the singing there. He needs to look rather upset. I think it would then be cool to cross cut between the girl which he is singing about and him. This then shows the audience both sides.

I think that we also need him walking somewhere, like down a busy road singing. We would need extras as they could be looking at him and we could then see their reactions. I think that this would be a good song to produce one for.





In the actual video it never shows a full picture of Ne-Yo and the girl who he is singing about. It's set in a ski resort which maybe relates to their time together. I would make it different to this and would want to make the song popular again. Ne-Yo is still going as a successful artists and is doing very well.

If I choose to use this song then obviously I need to develop my idea but at the moment that is what I have come up with.

Ne-Yo is fairly mainstream so a lot of people have heard about him but he isn't an artists who is obsessed with fame. He dresses very normally but is known for wearing a suit in his videos aswell as a hat which we always see him in.

Introduction to Advanced Portfolio - Brief

Brief : Produce a promotion package for the release of an album, to include a music promo video, together with the two of the following three options:

A website homepage for the band.
A cover for its release as part of a digipack (CD/DVD package)
A magazine advertisment for the digipack (CD/DVD package)

A biog of Jamal Edwards from the Guardian

Jamal Edwards is the founder of SBTV which is an online boradcaster of music promos, video interviews and impromtu live performances from the UK rap scene and beyond. He started the channel in 2007 when he was only 16 which proves to everyone that it doesn't matter what age you are, you can still do it. He advices younger people to 'chase your dream...'. He films anywhere and everywhere and uses lots of footage and chooses from the best. The reason he started was because he got a video camera for Christmas. He decided to have a go filming ' I was filming foxes in my garden. When i uploaded that, I got 1,000 views and I was like wha? Let me just try something else'.

In 2007 when he started filming, grime music, the now ubiquitous hybrid of hip-hop and UK garage, was burgeoing. You wouldn't find it on mainstream TV, not yet,  so this meant that there was a gap in the market for an online channel dedicated to grime music.

Jamal Edawards started by experimenting for the channel by filming rappers. He filmed them on the street, backstage gigs or in the back of cars. This makes the story behind there music interesting as it's not all set up on a scene, its natural.

He then went on to work with big artists such as Ellie Goulding, Nicki Minaj and Bruno Mars and even Justin Bieber. The good thing about Jamal Edwards is he isn't bothered about the fame, he's just following his dream.


He's making money through SBTV advertising and has now got 50,000 subscribers and a total of 39 million video views. He is getting bigger and bigger each day, and recently signed with Sony RCA to create his own imprint within the label.

He is just a young boy who has followed what he wanted to do. He didnt need lots of money to start, he just took advantage of the use of technolgy. He's going to carry on persuing his dream aswell, hes going to New York to do what he did in England there.

Trent Reznor and the Formula for Future Music Business Models

The main point that is made in this article is that Mike Masnick thinks that the way to be successful in the music industry is to use the formula. The formula is simple but some people don't seem to understand if fully and therefore do not succeed.

CONNECT WITH FANS (CwF) + REASON TO BUY (RtB) = THE BUSINESS MODEL ($$$)

This equation helps artists to build up a fan base and fans are what artists need to enable them to be able to make a profit. The best thing about using the equation is that your sharing your music with a community and aswell as that you're getting paid for it. Mike goes on to say that people always come back and think of excuses for why plan A, B and C didn't work. 'They all want a simple model that everyone can follow, but the point here is that while the model itself is simple executing on any business model is difficult'. It's all about having a 'simple model' in a variety of different ways which Reznor has done time and time again.

The reason for having a simple model which fans can follow means that they are more likely to want to buy from the artist. The artist lashes out at the fans for hurting them by not buying there music yet it's their fault for not giving their fans a proper reason to buy their products.

Big artists have come from the bottom like the rest of them but some have money from the start which either is backing them or that they have made in previous years then they are more likely to be successful due to the fact that they will normally have a smart record label which they are signed with. They will also have a agent or manager who do the business side of things. This helps as then the artists themselves dont have to get involved. By having all of this can also make the artists less succesful with fans as they wont be interacting as much with them. Fans want the artist to interact with them and this makes them want to buy from the artist. Technolgy nowadays helps connect with fans such as twitter and facebook. This means that fans can see what the artists are up to and makes them feel more approachable instead of basically made up.

'The artists need to stop worrying about what was lost and recognize all there is to be gained'.

Why Piracy is Perpetuating Plastic Pop

In then article it talks about piracy which is becoming a lot more common in today's society. This is leading to business failure for new and upcoming artists. The fact that technolgy nowadays is so advanced it means that consumers can get by without purchasing any music and manage to get it for free. 

Music isn't produced for free. It costs a lot for artists to produce and distribute there music. At a steriotyprical view people think that only greedy rock stars care about piracy and that it not the case. Lily Allen argued that digital piracy means that its all freen and therefore younger artists would never get a chance to make a living as there would be no income even if the song was great! 

Noel Gallagher was more blunt about the situation 'The consumer says 'Wheres my free music on the Internet? Is this a free download?' Fuck off! It cost me a quarter of a million to make it, you're not getting it for nothing. I want my quarter of a million back, thank you very much. That's why we're rock stars. 

When we are thinking about our music video which we are going to produce in the near future, we have lots of things to consider. We need to consider how we would distribute it. The Internet is the cheapest and most convenient way but it seems to be costing a lot as it may mean that we would make no money from it and that consumers would download it for free. Yet selling videos and music on a CD just doesn't work anymore due to technolgy being so easy to use.

As its so easy to use and consumers have the choice of either paying or not, why would they choose to pay. Noel Gallagher also went on to say that tours are a lot longer now which is due to the fact of that being the best way to earn money. Billy Corgan says 'if your really good they'll come' which means that you have to make a bond with your fans.